Google Analytics is the most powerful and most popular web analytics tool today, making it essential to monitor your traffic using this tool. If you’re serious about running a successful website, there’s no way around it! Follow these simple steps below to start monitoring your traffic in no time at all.
Google Analytics Overview
Google Analytics (GA) is a free web analytics tool that provides detailed statistics about website traffic and traffic sources and measures conversions and sales. GA also provides additional features such as visitor segmentation, demographic reports, advanced audience segmentation, multi-channel funnels, custom reports, and more. Best of all?
Google does a lot of the heavy lifting for you – simply insert some basic code into your site’s pages in order to install Google’s tracking program (called Google Analytics).
Then just sit back as it collects data about how many people visit your site, where they come from, what they do when they get there—and much more. You can then analyze all of these data using different types of reports found within GA.
Step 1: Sign Up for Google Analytic Account
Signing up for Google Analytic account is easy and free. If you are not familiar with Google analytic tool or it’s new version name Google analytics, then firstly go through their getting started guide in your profile and learn about how it works. You will also see an option to sign up as a Web Property or a Brand Account. After click on brand account, follow all instructions there.
If your already have a Web Property Account then no need to worry because both of them are same thing in google site only branding is different that’s all.
Step 2: Activate Google Analytic on Website
After activating Google analytic on your website, a Tracking ID will be generated. This identifier is used in all Google analytic tools for tracking. Usually google analytics tool provide you an option to select Website or Application. You need to select Website while adding Tracking ID of your website/blog so that it can work properly and accurately.
On some new website owners make mistake while adding Google Analytic tracking ID so they end up getting inaccurate reports which were not at all helpful. Here I am giving an example how to add google analytic tool tracking ID on a WordPress website: WordPress is one of most popular CMS (Content Management System) worldwide with over 14 million websites already installed across internet.
Step 3: Connect to Google Analytic with WordPress Plugin
One of easiest ways to connect Google Analytic with your WordPress is using Google Analytic plugin. There are many plugins available in google which can help you out connecting your Google analytic and WordPress, but I would personally recommend using Yoast SEO Plugin because it will help you in improving your SEO (Search Engine Optimization) as well.
All we need to do is follow their step by step method of installation and we’re good to go. Go ahead and install Yoast SEO Plugin from WordPress plugin repository. Once installed, activate the plugin by going into Plugins -> Add New section on your dashboard -> Click on Activate link under Yoast SEO.
Monitoring User Activity from Home Page
Whenever you need to monitor your website’s user activity, make sure that you’re looking at reports from Google Analytics Home Page.
The Home Page report provides a snapshot of where traffic is coming from and what people are doing once they get there. As its name suggests, it focuses on the page where most of your visitors will spend their time when they visit your site.
If a visitor lands on another page or clicks through links in your site, these transactions won’t show up in Home Page reports—you’ll need to look at individual pages for that information.
Understanding Google Analytic Data in WordPress Dashboard
Google analytics is a powerful tool that all bloggers should be using. In addition to providing valuable data on your posts, you can use Google analytic in WordPress dashboard as well.
Here’s how you can do it. Go to Google Analytics Dashboard and create an account or login if you already have one. Next, go to Acquisition section under View menu and click on Site Content sub-menu option. You will see a list of options under Site Content heading with some sample URLs under Top content by pages sub-heading option.
Google Analytic is a tool for monitoring and tracking traffic. Using Google Analytic, you can see in real time where your viewers are coming from, what they’re searching for and how long they stay on your site. Once you understand these basic aspects of your traffic, you’ll be able to use Google Analytic more effectively.